The Hidden Velveeta Cheese

I bought a few groceries today and Velveeta Cheese was on my list. I go through this every time I buy Velveeta cheese. Where do they hide it? I don’t buy it very often so I can never remember where they keep it. Different stores hide it in different places. Up and down the aisles I go. Wouldn't it make good sense to put it near the other cheeses? I know it doesn’t need to be refrigerated, but why does it need to be on the opposite end of the store. I finally tripped a store clerk and asked her about it. She knew exactly where it was so I have a suspicious feeling she has looked for Velveeta cheese a few times before . They could make a big sign and post it in the middle of the other cheeses. It could say "Velveeta cheese is located on aisle 2B or wherever they have it".