This is my current pet peeve.Toilet Paper!!! Yes toilet paper. For some reason and I suspect it is to fool the consumer into thinking he is paying for the same amount of toilet paper. Instead of raising the prices of it they make it more narrow and put it on a larger cardboard holder. We, the consumers, will be too dumb to notice.
If they want more money why don't they just charge more money. What can we do about that? What else can we use to replace it? Give us a break! Here is a link where a few have complained about it and if you wish to complain feel free. Toilet paper complaint.